With the rise of smartphones, smart TVs, and tablets, applications or apps for short, have been all the rage. With a total of 5 million apps on both Google Play store and App Store, the app market is filled with apps fit for every single task, requirement, and need that exists. It’s safe to say that the world is preoccupied with apps and there’s no stopping this trend anytime soon. When we talk about apps, ASO comes to mind as app-based companies and service providers rely completely on ASO for higher visibility. ASO has been relatively new but has taken app discoverability to the next level. The ASO companies can assist an app with its visibility by optimizing high impact elements like the name of the app, total downloads, and CTR to other factors like instalment rate, web backlinks, and app usage. In other words, we can define ASO as a technique that can increase the visibility of an app which in turn boosts the downloads and rankings of that app. In this article, we shall run through some of the main benefits of ASO.
ASO is a marketing technique used to ensure that an app gains high ranking amongst others, that in turn increases the traffic directed towards that app. In other words, ASO helps an app to get to the top of the search list in order to expand its user base. It is also popularly called as SEO in the field of mobile marketing. The idea behind using keywords related to your service or business is to draw the targeted audience towards your apps. It’s important that keywords are incorporated into many elements of your app page. It must be used in the title of your app, the description, and even reviews. This consistency in the usage of keywords sets a trigger for the app store to push your app to the top of the search. Keywords and crisp writing go hand in hand when it comes to obtaining organic downloads. What we mean by this is that using your keywords, the writing must be convincing enough to make visitors want to download the app. This can boost an app’s ranking by 10%, overtaking many competitors. As we know it, creatives also help boost click-through rates and also draw more organic downloads. Due to its engaging nature, it attracts more users. Creatives can be further optimized to achieve better results by adapting it in the form of other features or just by regularly updating it. An important practice is to localize creatives. Since your target audience does not just speak one language, localization helps apps to cross that barrier and make itself available to everyone. Creatives must be grammatically correct else your viewers will be confused and click off! The market and its needs are changing often, and you need to keep changing your marketing strategies to tackle that. Updating your creatives periodically is a method of optimizing them.
Best ASO service aims to bring in more organic users, or rather for those who find value in the app. As it aims to attract a more relevant audience and in doing so, the app performs well and consistently. ASO helps wrap a sense of stability around you and your app. With good revenue pouring in and a crowd of happy users, there’s no looking back.